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Keith Dinnie in The Journal of Brand Management [Adobe Acrobat, 95kb] This book should prove to be an invaluable reference for anyone involved in a global brand. Jack Yan on Allaboutbranding.com Not only is this one of the most intelligent books ever written - and possibly the only one - on global branding, it proves to be the most convincing and comprehensive. John Moore in Marketing Magazine [JPEG, 260 kb] It's an awesome act of scholarship, that would please an academic, yet packed with enough practical examples that a marketing professional can see its relevance. On Buildingbrands.com This book provides a unique framework - the Global Brand Proposition Model - as a basis for developing and implementing a global brand strategy. Marketing Mastermind Magazine [Adobe Acrobat, 68 kb] Global Brand Strategy, written in a simple,lucid manner, presents a unique model for developing a global brand proposition and provides a rigorous, analytical framework that reveals how to extend the brand and realize its true value. Olaf Brugman on Knowledge Bridge One of the truly great aspects of this book is the systematic and elaborate conceptual framework from which the author systematically explores all aspects of global branding. The book provides many practical insights and examples that illustrate the practical issues surfacing when managing a global brand.